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 With the proliferation of new products, messages and marketing approaches in today’s society, winning documents simply have to be personalized. And if you’re trying to reach a target audience with a specific profile, then you need personalized media that reach out directly to your readers.
Today, indispensable customer loyalty-building and development tools include databases, personalization through the use of variable fields on one or more documents, integrated labels and, of course, an eye-catching layout.
As well, the popularity of automatic identification and data capture applications, such as bar codes, has consequences for applications in which data security and control are a priority.
Datamark Systems understands today’s marketplace requirements and can develop a document engineering and design solution tailored to your requirements. This same solution will support the image you wish to create.
Label, Price and Inventory Tag Lists
We can generate all kinds of lists for marketing surveys and data sorting applications based on databases that you provide.
Services
 Creation of inventory tags and labels,
part and price lists from databases
Production of descriptive price lists on a
weekly or monthly basis
Access to customer databases with
programs specially designed to print all or
part of the information on a printable
medium
Calculation of discounts, taxes, etc. from
these databases
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Bar Codes
A member of the automatic identification and data capture family of applications, bar codes are developing in step with new technologies. Thanks to our industry-leading IT equipment, we can work to the exacting requirements involved in printing bar codes, guaranteeing the high precision necessary for consistent readability.
Services
Optical (OCR) and magnetic ink character
recognition (MICR)
Possibility of generating various types of
check sum digits from user defined
algorithms as well as developing complex
algorithms from given or generated
numbers
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Envelope Mailers
This direct marketing tool resembles the all-in-one mailer, with the difference that it can contain a larger variety of personalized documents. It is similar to the familiar “sweepstakes” mailers, and speaks directly to the consumer through each of its varied components.
Services
Multiple components including outer
envelope, reply envelope, sales letters,
brochures, reply form, business card, and
more
Database management for personalization
of each component
Integration and printing of logos and
signatures on forms and labels
Assembly of components
Management of large print runs
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All-in-One Mailers
Commonly used in direct marketing to reach a clientele targeted by tastes, values, profile and demographic status, all-in-one mailers are a fine example of a simple-looking personalized document that is complex to produce. Combining the outgoing items (outer envelope) with the returning ones (reply envelopes, coupons, etc.), all-in-one mailers draw on expertise and technological capabilities that we are proud to possess.
Services
Multi-field personalization
Management of large print runs
Integrated or piggyback labels
Sealing
Integration and printing of logos and
signatures on forms and labels |
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